Twitter has employed Doug Brodman as its U.S. company improvement director. Brodman involves Twitter from Google the place he spent the final 5 years on Google’s U.S. company group.
Why it is best to care
In his new function, Brodman will lead the group that works with the large holding corporations and their companies to create programming, content material and media options on the platform. He’ll report back to Twitter’s head of world company improvement Stephanie Prager, who has been promoted from the U.S. function.
“Doug has delivered on impactful initiatives which have moved the business ahead, and we’re thrilled to have his company experience and keenness for promoting on the group,” mentioned Prager, “As we proceed to showcase how Twitter is a key asset for manufacturers launching one thing new or connecting with what’s taking place, we sit up for his recent perspective.”
Brodman joins Twitter after 5 years at Google, growing offers and partnerships between the most important U.S. media companies and Fortune 100 model shoppers throughout the media and leisure, CPG, automotive and retail sectors.
Extra on the information
Brodman’s gross sales and advertising and marketing expertise contains time with NBC Common Olympic enterprise and greater than six years with Publicis, launching Proctor & Gamble’s digital media shopping for observe.
“I’m thrilled to hitch Twitter’s U.S. company group to assist Holding Corporations leverage Twitter’s inventive instruments to maneuver the business ahead,” mentioned Brodman in an announcement.
Twitter additionally introduced it has employed Donna Lamar as its new govt inventive director, overseeing inventive route for the corporate’s product launches, main model initiatives and campaigns, and core internet properties.
About The Creator
Amy Gesenhues is Third Door Media’s Common Project Reporter, masking the most recent information and updates for Advertising and marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for quite a few every day newspapers from New York to Texas. With greater than ten years of selling administration expertise, she has contributed to a wide range of conventional and on-line publications, together with MarketingProfs.com, SoftwareCEO.com, and Gross sales and Advertising and marketing Administration Journal. Learn extra of Amy’s articles.